North West Reserve Forces and Cadets Association (NW RFCA)
The consultancy won this prestigious account pitching against 30 public relations agencies.
Results-driven, the public relations strategy is based on providing the NW RFCA with targeted, high profile media campaigns. The long term objective is to increase awareness and raise the profile of this organisation and the organisations it represents, in particular the Territorial Army and Cadets. The brief also includes assistance with events, website and promotional campaigns.
The consultancy produces The Volunteer, the influential quarterly magazine of the NW RFCA. Over 10,000 copies of this extensively read 60-page glossy magazine are distributed to high ranking personnel, industry leaders, politicians, the media, medical centres, potential recruits etc., throughout the North West.
www.nwrfca.org.uk |